Understanding How SEO Really Works

by Andrew Larson
Published 10-19-2015

Search engine optimization is more commonly referred to as SEO. It is something that is very important to business owners. If you own a business or you have a website that pertains to a particular cause that you are passionate about, you have probably heard more than your fair share about SEO and how it can benefit whatever project you are associated with. This is true whether you dream of having startups and getting rich or if you simply want to operate a small business from your home. However, do you really understand what SEO is and how it works? This is something that a lot of web development companies understand quite well, just as they understand things like web design or logo design. However, there are still a lot of business owners that only have a rudimentary understanding of SEO.

In reality, it is not something that is all that difficult to understand, although it can be a little bit more difficult to actually put into practice correctly. In short, it is a term that refers to using a set number of keywords and using them in very specific locations. When people use SEO correctly, it can help them get more attention on search engines like Google. This is how businesses get listed right away when you type in something like “car dealerships” or “pest control.” The companies that understand SEO the best are the ones that are able to capitalize on the software used by search engines when it comes to deciding who gets listed first and who ends up being listed last.

The way that it works is by writing articles about the particular business in question or writing a more general article about goods or services that are sold by the company. Many times, these articles are specifically designed to look like they are only educational articles. More often than not, the goal is to make it look like there is no intention to sell anything. Keywords are used in order to be compatible with the software on the search engines. For example, a pest control company might choose “seasonal pest control” as their primary keyword. This keyword should be sprinkled throughout the article as evenly as possible, usually with a density of approximately 1% to 2%.

Other keywords are used in conjunction with this phrase and they can be peppered throughout the article once or twice. Going back to the pest control example, things such as “pests,” “termites” or “rodents” might be used. An individual who is skilled at employing SEO techniques would then be able to create an article that matches up well with the requirements for Google and then get ranked at the top of the page when somebody searches for a pest control company. It is something of a tightrope act because if the keywords are gathered too closely together or they are used too many or too few times, the software that Google uses can kick the article out entirely. With that being said, SEO is a very effective technique in the hands of someone that knows how to utilize it.