SEO tips to help drive traffic to your blog

by Andrew Larson
Published 9-23-2015

Finally you've finished building the blog of your dreams. Congratulations for putting effort and time to select the right theme, logo design, web software, web development experts, colors, photos and the right domain. Now comes the hard part; driving traffic to your blog and ensuring that your visitors keep coming.

While newbie bloggers usually assume that since they have a blog, people will be aware of it. It never works that way anymore. The internet today is host to billions of blogs and websites that offer different types of contents, products and services.

If you want your blog to be noticed and have visitors in the end, you need to invest time, patience and useful SEO strategies.

Below are search engine optimization tips that will help you drive traffic and ensure repeat visitors always.

Post fresh content

As business startups, having a blog not only means posting content but it also means posting original and fresh content on a regular basis. Users love to read something new. Fresh content does not only mean new ideas but they have to be witty and informative.

People are constantly searching online for information about the benefits of taking some action or they are doing research for a variety of reasons. In order to stay ahead of your competitors and have unique visitors, you need to have an ever changing inventory of content.

Apart from posting words, fresh content can include social features and vibrant images that not only inform but also entertain the reader. There are different tools that can help you achieve fresh conten. Instagram, Twitter, Facebook, and Pinterest allow you to not only post content on your blog but also to acquire followers on your social network pages.

Develop your online credibility

The internet today has become the best arena where everyone goes to shout and rant about ideas and negative topics that impact the world. In order to ensure that you are able to stay ahead of your competitors in your field, you need to promote and protect your online reputation.

There are several ways you can achieve that and they include: 

1. Joining a forum – Forums and online chat rooms have always been good places where people post their opinions and replies to issues affecting people and the world. If you are looking to become a leader in your field, you need to engage with the audience and link back to your blog. Just don’t be spammy about it.

2. Collaborate with other leaders in your industry – in order to build your reputation, you need to collaborate with other experts in your field. All you need to do is approach other successful sites and post as a guest. Although guest posting may not be a bright idea to lure visitors to your blog, it helps to create a positive association between your blog and other market leaders.

Help new and existing users to find you easily

Search engines today serve as the storefront for users to find blogs and websites with useful information. In order to ensure that new users are able to find you, you need to improve your search ranking. People generally have a belief that the search results found on the first page of a search engine are usually the most reputable and contain the best information.

There are several methods you can use to improve the search ranking of your website and some of them include posting original content, minifying various resources, compressing your images, pursuing backlinks, and being popular on the right social networks.

Apart from that, you can also help users to find you quickly by posting content on local online directories such as Yelp and Foursquare among others. Aside from having your blog being placed on traffic heavy sites, it can result in big payoffs down the road.