Online Marketing On a Budget

by Chris Maloney
Published 8-4-2016

With more businesses going online, it is not easy getting noticed. It is even more challenging if you have a tight budget but you still want to stand out. This can especially be the case when you're just starting out with your new business idea. You don't have investors, and all you have are your own experience and personal savings. As long as you adopt smart strategies, it is possible to beat your competition and meet your marketing goals. 

Understand your target market

If you wish to communicate effectively to your target market, you have to define them first. Many marketers make the mistake of trying to reach as many people as possible with a small budget. If you go that way, it is likely to dilute your message, and you will not make any headway. However, if you classify your audience and talk to them directly, you will not only spend less, but you will get more favorable results. 

Set clear marketing goals

Unless you know what you aim to achieve, you will not achieve it. Before any campaign, you ought to set clear goals and work towards them. If your goal is to launch a new product and make sales of 1,000 units over two months, you need to stick to the script. It thus means that the efforts you apply should yield average sales of about 250 units per week. You ought to intensify your targeting efforts to reach your audience and get them to make purchases. If you are not clear on your goals, you may waste your marketing budget on unwarranted initiatives.

Apply the right branding techniques

Branding is the single most important ingredient for the success of any business. If your customers trust you and believe that your brand is the best, you will go places. Before people can perceive you as an authority, you have to spend on marketing your brand in the right places. A well-done logo and website is the first step in making a mark online.

Get your SEO right

If you get your search engine optimization right and rank for the keywords you want to concentrate on, your products will have a much higher visibility and they will sale themselves. When your audience searches for your product, they will find you, and you will be ready to serve them. Unfortunately, SEO can be a very complex realm with much misinformation and pitfalls, so it's often best left to an expert. 

Applying the above tips means you could be more likely to achieve marketing success on your limited budget. Remember, marketing isn't about who has the most money to implement techniques, but who goes about using available techniques in the most innovative ways.