You've likely already used a number of minimalist sites but didn't realize it. You probably just kept thinking to yourself, 'This site is really easy to use!'. One of the good things about minimalist themes is they keep it simple. There are many other great reasons why using minimalist WordPress themes is good for web design. But let us look at the core reasons why you should go for minimalist themes when designing your WordPress blog or business website.
With their cleaner, simpler designs, minimalist themes can look and feel better than heavily loaded, complex designs. A complex theme may look pretty and colorful, but think of how easy it is to maintain a minimalist theme since it'll be easier customizing it compared to a complex theme. Setting up a minimalist theme can be as easy as 1-2-3, and in minutes, you will impress your visitors with their beauty and simplicity. A good example is the range of Elegant Themes products; they are simple and clean.
Minimalist WordPress themes invite people to use your site due to the fact that they are not cluttered with unnecessary information, so people will find it easy locating important links, and what is easy to find is clicked first. If you're really serious about user testing, you can use a solid A/B tester to direct half of your traffic to one version of the site and half to the other. You're likely find the outcome most of the time will be visitors staying longer on the site with most of them clicking on links that lead to other content or making purchases. Minimalist WordPress themes are perfect for showing off your content, images, and products without a lot of clutter.