In the early days of the internet, it was easy to outsmart the poorly developed search engines in order to obtain a high search optimization rating. All that was necessary was to pack articles with several carefully selected key words, and to employ a variety of other tactics that had nothing to do with creating engaging websites. As the quality of these sites suffered, search engines such as Google responded. The search engines developed software that would search out and punish those who were trying to 'game the system' by using techniques that provided little benefit to the user.
Google, like most sucesful businesses, wanted to provide their customers with a better product. Over time, they developed ways to monitor the websites that they were sending customers to. In time, the difficult to read, keyword packed articles which once dominated the internet began to lose their effectiveness, and experts in web development had to search for new ways to increase their exposure on the net.
Unfortunately, there are still people who have difficulty in adjusting to this new environment - thinking that a bulky list of keywords and a litany of poor quality backlinks are the key to a big rating from the major search engines. While these strategies are still important on a smaller and more refined scale, they have lost their status in web design as the most vital factors that deliver customers to their sites. And if misused, these plans can also cause businesses advertising on the web to lose points off their rating.
So, what are the best strategies for obtaining a high search engine optimization rating for startups?
First, it is necessary to build a quality website that will capture the attention of those who view it. To do that the site must be relevant to users' needs and desires. Once customers arrive at the site it must be easy to navigate. Pages must load quickly. Content must be written in an easy to read, captivating manner. If viewers arrive at the site, find what they're looking for, and consitently stay for a lengthy time, Google will likely take notice and reward the website with a higher rating. If visitors often arrive and depart quickly, Google will also take notice. This is why it is desirable to have well written articles on your site. Awkwardly written, key word packed content, is sure to drive viewers away quickly.
Backlinks are also still an important factor in improving a websites' rating, but only if they are done correctly. Avoid hiring a service that builds hundreds of links on sites that have nothing to do with your business. Today, Google frowns on this practice. Yes, use links from other sites, but make sure that those links are from relevant sites. What is the point of viewers arriving at your page if they have no interest in the product or service that your business offers? Search engines will think the same thing.
If these old strategies no longer work, then how you may ask, can a business bring customers to their websites quickly? Well, it turns out that this is the wrong question to ask. Take a page from Google's playbook. Concentrate on building for the future. Provide your customers with a quality product, and a webpage designed to be easy and entertaining for them to use, and they will arrive over time. Focus on long term gains, not short term profits. Everything about your website, from the products you are advertising to your companies logo design at the head of your front page should be appealing to your customers.
It won't happen overnight. Just remember to avoid the overuse of keywords in you content, and irrelevant links -- Google will punish you for these tactics -- and the customers will, in time. There is no magic means for quickly building a widely read website - it just takes time and a skillful approach.