The marketing benefits of appearing on page 1 for organic search results are tremendous and cannot be overstated. With a pay-per-click campaign, you have to continuously put in more money for each click to gain questionable results. Other marketing routes such as television, newspaper, and radio might work, but how can you tell? Once you pay for an ad, the benefits end once the ad stops running.
With Search Engine Optimization (SEO), it's more like an investment that continues to pay for itself once you achieve 1st page status. One of the biggest hurdles to overcome in client's minds is that SEO is not instantaneous. It's a long term task needing constant attention like growing a garden or exercising to get into shape.
The first step that we take is to perform a keyword analysis to make sure SEO is even going to work for your line of work. Because let's face it, some products or services aren't being searched for. We will do a keyword search volume test to gauge the interest level of potential customers, analyze competitors, and get a feel for the difficulty of the keywords you're interested in. If we don't feel like an SEO plan is right for your business, then guess what? We don't recommend our services. Shocking, right?
Most businesses do benefit from some level of search engine optimization, so we've designed 3 packages to make things simple. Our service is an effective 'content based' approach that involves a three main efforts to ensure the greatest chance of success.
Great things happen in threes right? Well, so does our SEO package. When we perform search engine optimization for a website, we focus on three key areas. Everything we do is content based, effective, and 'white hat' as it's called.
This includes keywords in meta data, headings, page copy, image alt tags, etc. The keywords have to be there for Google to find them, right? There is also a number of technical details to be resolved such setting up a sitemap.xml, robots.txt, adjusting/establishing 301 redirects, and fixing broken links. After that, we focus on creating on-going engaging site content using news/blogs which keeps your website fresh in the eyes of the search engines. The creation of quality onsite content is very important due to Google's Panda algorithm update in 2011.
High quality back links are votes of confidence for your website. If a high authority domain is linking to you, then you must have something important to say. Offsite optimization is a combination of pursuing back links, creating additional offsite resources that point to you, and listing your website in directories/review sites all over the internet (yelp, yahoo business, etc). Everything we do in this step follows Google's Penguin algorithm update released in 2012. This makes you look super awesome to the search engines and allows your customers to find you.
This is the one that people hate the most. But we have to face it, as of 2013 'social signals' became a huge ranking factor. We will tweet and post from designated accounts on your behalf in order to promote your website and the content that we're creating. The objective will be to get as many likes, +1s, and re-tweets as we can about your website which can initiate a viral reactive and seriously increase your traffic all by itself. This will undoubtedly raise your domain authority, search rankings, overall website traffic, and in the end, paying customers.