Lynn Medical is a provider of medical supplies based in Michigan. They already had a website built many years ago, but it was becoming very outdated. The owner came to me and needed a reboot of their image and wanted additional content for SEO purposes and user engagement.
The forward facing website connects to an external e-commerce solution that handles all of the transactions, user controls for special pricing, and the massive database of thousands of products. There were several API 'hooks' I was going to need to integrate to connect with the external system seamlessly.
We started with a super slick revamp of the logo and designed a really nice and modern interface. The old website had zero product data, so we built out pages for all of the hot products that needed to be highlighted. This would give Google bots plenty of additional content to chew on and give Lynn Medical a chance to rank for many of the devices they're selling.
The site was built in ExpressionEngine, and I used a combination of Channels and Categories to handle the hundreds of categories and subcategories that needed to be displayed for the users. Some of the technical highlights included:
Keywords: E-commerce, Website design, Website development, ExpressionEngine, Custom API